I have always been intrigued by photography. My study of light and technical processes has been greatly enhanced by my exposure to film production, from my early experience as Art Director for tvc's to producing documentaries and prime time viewing for italian television. Though I enjoy the millimetric complexities of still life photography more and more, I also greatly appreciate the sort of teamwork and creative collaboration that transforms an ethereal concept into something viewable, tangible. At its apsis a photographic image stops time, stirs emotion by transporting the viewer in a visual narration that can be complex and layered like an artistic portrait, book cover or advert, or immediate and gripping like a news photograph, but regardless proposes a viewpoint not previously considered or experienced. We tend to believe what we see, and now that photography has evolved beyond its original documentary role and thanks to programmes like Photoshop to resemble painting more and more, we are bombarded by possibilities and alternative realities. Mass use of cell phones to shoot and create images risks pulling photography back into a certain banality, but it is also what makes these 'interesting times' for photography and photographic professionals.